The Re-Launch of a Legend

 

When the original Katana launched back in 1982, it sent shockwaves through the motorcycling world. To re-launch it meant we needed to harness its history and legacy while at the same time creating a modern and contemporary campaign to match its bold new styling.

 
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ECD and Creative Team oversight: Jeff Wagener
Photo & Video Director: Drew Ruiz
CD: Sujeet Paul
AD: Josh Garcia

We got to work with an awesome endemic lifestyle publisher, Iron and Air, to bring to life a cool narrative story about the Katana.