It’s More Than Just a Ball Game: Meet the Golden Rays

We formed a travel baseball team for Days Inn and followed them throughout their season. We got to see a ton of heart shine through from the families, the kids, and their community as they came together to make it all the way to the massive tournament in Arizona. These guys are going places.

We produced four episodes that tracked the team from tryouts through the national championship tournament. We followed their journey as they learned life lessons, played their hearts out, and triumphed in spirit.

The program won a Shorty Award for Social Good in the Travel & Hospitality category, and a Hermes Creative Platinum Award.

We created a bunch of IG & FB posts promoting the journey these guys were on, plus content that shed a light on why we were doing this: to level the playing field and help kids that might not get a chance to play.

Exec Production, Director, Writer: Jeff Wagener
Copywriter: Emily Yates
Art Director: Ted Herteg
Editor:
Sherng-Lee Huang
Producer: Stephanie Berger